Have you ever been asked to ‘do some PR’ or ‘get some media coverage’?
We all spend a lot of time planning our marketing campaigns, but PR doesn’t always get the same attention. This masterclass will teach you what to expect from a structured PR campaign, what impact it can have for your business and how you can get buy-in ‘from the top.
During this masterclass, you will learn:
What PR is (and what it isn’t)
Its effect on your business image and reputation
Its place in your marketing plan
How to measure PR
How to choose your PR channels
How to interact with journalists
How to identify and counteract potential risks.
You will be equipped with five key methods to help you run a successful PR campaign for your business.
Amy Kemp, of Fuchsia Lime, will teach you the ins and outs of public relations and you will also receive a copy of the slides.
This Masterclass costs £85, no VAT charged. Places are limited.
Amy is the founding director of Fuchsia Lime, a specialist communications consultancy for technology brands, innovators and high-growth start-ups. She has more than a decade’s experience supporting brands such as Intel, BT, the UN’s ITU and Huawei with their communications efforts across Europe and beyond. Amy is a Chartered Marketer and an Accredited Member of the CIPR, and as a member of the CIM’s Gloucestershire committee, she works to raise awareness of the value of strategic communications in the minds of Gloucestershire’s marketers and business leaders, and to support members across the region in ensuring that their messages are heard by their organisations’ internal and external audiences.