If you’re a STEM PhD student or recent graduate, with the DNA of an entrepreneur and a passion of starting your own business; SCIENT is the toolkit to unlock that dream. Continue reading
Innovation, invention and creativity characterise Gloucestershire. Thinking outside the box in a county that embraces innovation will allow you to capitalise on the opportunities available and enjoy business growth.
Ensuring your business has a platform for innovation will almost certainly lead to sustainable long-term growth. The key to innovation is research and development- something that Growth Hub founding partner, the University of Gloucestershire, knows a lot about. With thought-leading academics and access to technologies we can work with you to develop and test innovative products and services.
Our facilitating environment makes The Growth Hub a fantastic place to test new ideas, gather feedback from your target market, create focus groups and inform product development. Ask us about this if you’d like to know more.
A culture of change prevents stagnation and forces your business to constantly consider improvements. Innovation often comes from people and ensuring that your staff are in a workplace that nurtures creativity is your key to growth. Be predictive of change, reactive to markets and lead the way. Let us help you work out how to reward ideas, encourage debate and build a business in perpetual motion.
R&D, particularly in renewable energy and product development, opens your business up to a wide range of funding opportunities. We can refer you to the right person within InnovateUK and help you identify options for financing your innovation project. We can also connect you with local professionals who can save you money through R&D tax credits. The financial relief can remove pressure from other areas of your business, enabling you to allocate even more resource to innovation.
Find out about Knowledge Transfer Partnerships – a project that places an innovation expert into your business. Innovation is what we do and we can help you achieve your business objectives through it.
“One of the many challenges you face as a startup is resource. When you are in charge of a team, you can turn around and have people to delegate to. As a start-up life is very different; turn around and it’s often just you. You are also working on a very limited budget, life is very different. It was a fantastic to have The Growth Hub’s support.”
While this was happening, focus groups were being organised with academic and retail specialist Dr. Maggie Zeng. Polly says: “We ran 5 separate focus groups with around 20 students each time. We had an agreed script where we didn’t say anything until we’d asked a number of questions about how people shopped, to really understand the customer journey. We wanted to validate the idea of Maybe* before we started building the product. We let the students tell us about how they shopped, then we showed them the Maybe* prototype, saw how they would use the product, and then asked them to validate that. We made sure that the user journeys were right, and then asked for their feedback to make sure that we weren’t barking up the wrong tree. It was incredibly valuable.”
“We then had a really good Q&A session, the results of which have changed the product quite significantly. Importantly, going forward as we launch in Beta we will be going back to the students involved in focus groups for further consultation. They’ll have a permanent honorary place on the team and we will provide references as they move forward, because unless our users love our product we won’t have a business. It is very important that users love our product.”
“Our brand, focus groups and research have all been made possible because of our relationship with The Growth Hub. We’re about to unveil ourselves to the world, and what we’re unveiling wouldn’t be so impressive if it wasn’t for the input from The Growth Hub and the access to resources that it gave us.”
“Professor Neil Towers has also helped to create a white paper, surveying 2,000 millennial shoppers, looking at how shoppers decide what to buy. The white paper is very important with regard to helping shops to see the value of the product, and to establish Maybe* as the innovative solution that it is.”
“Our Business Guide, Sarah Gregg, has been great; we would love for her to work for us full time! She’s amazing with regard to sources of funding; her tenacity, her enthusiasm, willingness to make introductions, has been a pleasure to work with. Maybe* secured funding through the Innovation Voucher scheme which helped fund the focus groups and white paper. This is just the beginning.”
Introduction PowerFlow is a Highnam-based renewable energy company, dedicated to increasing the availability of self-generated power for the masses. Founded by two experimental engineers; PowerFlow’s work includes commercial solar applications, as well as implementing domestic installations on new builds, refurbishments and existing properties. PowerFlow’s innovation in energy storage systems has already earned plaudits from experts, […] Continue reading
Maybe Solutions Ltd, a start-up business creating a unique shopping app, has benefitted from some expert advice on branding and product innovation from The Growth Hub. Continue reading