Cloudtamers have been supplying business management software since 1991. Their bespoke customisations combine multiple software solutions in one place, accessible on the cloud from anywhere in the world. Encompassing finance, customer relationship management, human resources and enterprise resource planning; Cloudtamers diagnose, supply, set-up, develop, train and support.
The Growth Hub assigned one of its experienced Business Guides to Cloudtamers. The first step was a full marketing analysis. “It was a relaxed but extremely effective initial consultation,” explained Nick Eden CFO of Cloudtamers. “Together, we identified the need to redevelop our website and refocus our social media usage. We hadn’t considered their use as marketing tools and Dev Chakraborty, our Business Guide, recommended a strategy for both.”
The Growth Hub identified that better lead generation would help Cloudtamers realise their high growth potential. Also, the company’s strong reputation could be used to greater effect through improved marketing materials. Whilst the client roster boasted some big names including UCAS and the Museum of London Archaeology, the brand image didn’t showcase this level of stature. “Our old website had a very homemade feel to it, very make do and mend,” continued Nick. “It certainly didn’t portray the types of big, prestigious clients that we are involved with.”
The most immediate action was training. Facilitated on-site by Dev; every member of Cloudtamers’ staff, from office floor to boardroom, was trained on LinkedIn. The primary objective was to ensure that consistent communication was taking place under the Cloudtamers brand. “Dev came to the office and delivered the training in-house, helping us to update the company profile on LinkedIn; along with staff profiles. He explained the importance of having a common message when talking about the business; that everybody should be saying the same thing."
As part of their marketing strategy Cloudtamers were attending SuiteWorld, an international Enterprise Resource Planning system conference, which was a great opportunity to make new contacts and secure new clients. It was important to get Cloudtamers’ branding and marketing material in shape, ready for the show.
“Dev referred us to three marketing agencies; who could provide branding, a new website and marketing collateral. We invited a total of seven companies in for interviews and The Growth Hub’s recommendations made up three of the top four, including the winner of the tender, the Isaac Partnership.”
The new website didn’t take long to begin having an impact on Cloudtamers. “Along with positive client feedback, we have already started receiving enquiries and leads through the website; as a result of a more optimised SEO presence. One of our leads has even invited us to tender- an immediate and positive result.”
Cloudtamers also received a re-brand and a new promotional brochure. “The marketing overhaul portrays that we are a professional, growing business. We’ve established a good relationship with Dev and The Growth Hub as a whole; we know where to go for more advice.”
As a founding partner of The Growth Hub, the University of Gloucestershire is also able to offer invaluable resources to local businesses. Cloudtamers attended an Institute of Directors (IoD) event at The Growth Hub; which rewarded business-minded students with IoD memberships. On the lookout for additional resource, Cloudtamers had direct access to their recruitment market at the event and met a number of suitable candidates. “We met Craig at the event, who was doing a degree in Business Management, specialising in HR; exactly what we do. We created a post and Craig was one of several candidates we invited to interview. Craig will be handling the customer services side of the business, involved with systems implementation. He will be configuring business management systems to meet customers’ requirements, training them how to use the systems and supporting them once they have a system deployed.”
Nick is thrilled by his experience with The Growth Hub: “Dev was extremely helpful and highly-experienced. Hugely approachable, nothing was too much trouble. He really wants us to succeed. He’s an extremely good connector who totally understood the services that we provide. His experience at all levels of business means that he can see the opportunities we sometimes can’t.”