Sales and Marketing

Find your audience and grow your profits.

Marketing is for all businesses – big or small – and an effective marketing strategy will directly impact your bottom line.

Review Your Marketing.

Before embarking on any change of direction, new campaign, product launch or entrance to a new market a review of your marketing is crucial to ensuring you’re investing your money effectively. With experience across multiple sectors and industries, our Business Guides can help review your marketing collateral and identify areas for improvement.

Generate Leads.

Lead generation can be complex and challenging; we can help you identify new markets, warm up leads, enter negotiations and close sales. Our free one-to-one Advice Clinics covering the full sales and marketing mix from social media basics to full scale marketing planning provide opportunities to meet local, experienced professionals who can help identify avenues for growth.

Implement a Sales Strategy. 

Creating or refining your sales strategy will improve your customer retention, increase your market share and provide more accurate forecasting, making your business more profitable. We can help you make the most of your sales team, ensure you’re all moving in the right direction and building relationships with your customers.

Digital Presence.

A business website and social media presence are important parts of any marketing strategy but every market is different. We can help you identify the correct digital channels so you’re found online, generating more leads and building a positive reputation. Take control of your brand and ensure that you’re part of the online conversation by using BOOST, our free diagnostic tool which is full of tailored resources to help you improve. You can also attend one of our regular Cyber Security Advice Clinics run in partnership with Gloucestershire Constabulary.

Grow.

As well as opportunities for learning and training within The Growth Hub; we can connect you with a local, trusted marketing agency. We can also explore funding streams to help you manage your sales and marketing costs.

To find out how The Growth Hub can help you grow your business, call us today on 01242 715400.

Case Study- CloudTamers

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Cloudtamers have been supplying business management software since 1991. Their bespoke customisations combine multiple software solutions in one place, accessible on the cloud from anywhere in the world. Encompassing finance, customer relationship management, human resources and enterprise resource planning; Cloudtamers diagnose, supply, set-up, develop, train and support.

The Growth Hub assigned one of its experienced Business Guides to Cloudtamers. The first step was a full marketing analysis. “It was a relaxed but extremely effective initial consultation,” explained Nick Eden CFO of Cloudtamers. “Together, we identified the need to redevelop our website and refocus our social media usage. We hadn’t considered their use as marketing tools and Dev Chakraborty, our Business Guide, recommended a strategy for both.”

The Growth Hub identified that better lead generation would help Cloudtamers realise their high growth potential. Also, the company’s strong reputation could be used to greater effect through improved marketing materials. Whilst the client roster boasted some big names including UCAS and the Museum of London Archaeology, the brand image didn’t showcase this level of stature. “Our old website had a very homemade feel to it, very make do and mend,” continued Nick. “It certainly didn’t portray the types of big, prestigious clients that we are involved with.”
The most immediate action was training. Facilitated on-site by Dev; every member of Cloudtamers’ staff, from office floor to boardroom, was trained on LinkedIn. The primary objective was to ensure that consistent communication was taking place under the Cloudtamers brand. “Dev came to the office and delivered the training in-house, helping us to update the company profile on LinkedIn; along with staff profiles. He explained the importance of having a common message when talking about the business; that everybody should be saying the same thing."

As part of their marketing strategy Cloudtamers were attending SuiteWorld, an international Enterprise Resource Planning system conference, which was a great opportunity to make new contacts and secure new clients. It was important to get Cloudtamers’ branding and marketing material in shape, ready for the show.

“Dev referred us to three marketing agencies; who could provide branding, a new website and marketing collateral. We invited a total of seven companies in for interviews and The Growth Hub’s recommendations made up three of the top four, including the winner of the tender, the Isaac Partnership.”

The new website didn’t take long to begin having an impact on Cloudtamers. “Along with positive client feedback, we have already started receiving enquiries and leads through the website; as a result of a more optimised SEO presence. One of our leads has even invited us to tender- an immediate and positive result.”

Cloudtamers also received a re-brand and a new promotional brochure. “The marketing overhaul portrays that we are a professional, growing business. We’ve established a good relationship with Dev and The Growth Hub as a whole; we know where to go for more advice.”

As a founding partner of The Growth Hub, the University of Gloucestershire is also able to offer invaluable resources to local businesses. Cloudtamers attended an Institute of Directors (IoD) event at The Growth Hub; which rewarded business-minded students with IoD memberships. On the lookout for additional resource, Cloudtamers had direct access to their recruitment market at the event and met a number of suitable candidates. “We met Craig at the event, who was doing a degree in Business Management, specialising in HR; exactly what we do. We created a post and Craig was one of several candidates we invited to interview. Craig will be handling the customer services side of the business, involved with systems implementation. He will be configuring business management systems to meet customers’ requirements, training them how to use the systems and supporting them once they have a system deployed.”

Nick is thrilled by his experience with The Growth Hub: “Dev was extremely helpful and highly-experienced. Hugely approachable, nothing was too much trouble. He really wants us to succeed. He’s an extremely good connector who totally understood the services that we provide. His experience at all levels of business means that he can see the opportunities we sometimes can’t.”

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Introduction Spark Brands is a sales marketing and distribution company that works with fast-moving consumer goods brands around the world. Established in March 2015, Spark specialises in marketing unique grocery and health & beauty products from Great Britain and abroad. Spark helps manage e-commerce strategy with a particular focus on export, ensuring that its client’s brands and marketing […] Continue reading