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WORKSHOP: How to get fully booked - Tourism and Hospitality

30th June 2021 | 10:30 - 13:30 WORKSHOP
Sales & marketing
People & skills

Event description

Sarah Orchard is renowned for delivering inspiring talks, jam-packed with useful and effective marketing advice, perfectly aimed for ambitious hospitality and tourism business owners. Sarah will share in this workshop, a tried-and-tested 7 step marketing system that is easy to follow and is guaranteed to get you fully booked – creating more visibility, web traffic and bookings. Saving you time and money on marketing that is less likely to work for your type of business. 

There will be plenty of time for Q&A and to ask Sarah specific questions you have about your marketing challenges.

Please note, this workshop will be held on Zoom. The online workshop format gives you the chance to fully participate in group discussion via video, ask questions throughout the session, learn from like minded business owners, and build connections. Our online workshops work in the same way as our standard events, with a limited number of attendees, and an expert Delivery Partner leading the session, to ensure you’re able to receive personalised support.

What will I learn

  • A proven 7 step marketing system that will get you more visibility, web traffic and bookings.
  • How to identify the right customers to focus on.
  • Why the customer journey is so important.
  • Ways to create engaging messages in all of your marketing.
  • How to create ‘compelling content’ for your website, emails and social media.

Who should attend

Business owners of tourism and hospitality businesses including independent accommodation providers, bars, cafes, restaurants, attractions and leisure facility providers such as spas, gyms and golf courses.

About the speaker

Sarah Orchard , Orchard Marketing Associates

Sarah has an impressive background in marketing, having worked with major global travel brands over the last 25 years – including Kuoni, BTI Hogg Robinson, Avis Car Rental, Coca Cola, BT, Virgin Atlantic and Eurostar. More importantly, over the last 14 years Sarah has been working exclusively with small business owners, many in hospitality and tourism, helping them confidently find the right marketing approach that gets more visibility, web traffic and bookings.

Using her marketing expertise she has developed a unique 7 step marketing system and created a new dedicated online marketing resource for tourism and hospitality businesses, called WWW.GET-FULLY-BOOKED.COM. And in February 2020 with her husband Ade, they finally launched their long-held dream of building a luxury treehouse accommodation business in the Wye Valley, The Hudnalls Hideout. The Hideout has recently featured on C4 Extraordinary Escapes with Sandi Toksvig and has achieved an occupancy rate of 96% from launch, despite a global pandemic. The Hideout is fully booked to November 2022!


Oxstalls Campus, Oxstalls Lane Gloucester Gloucestershire GL2 9HW

Event organised by


Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes

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10:30 - 13:30
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