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ONE-TO-ONE: How to Raise Brand Awareness with great PR and Copy

21st May 2019 | 10:00 - 13:00 ONE-TO-ONE
Sales and marketing

Event description

Are you wondering how and where to get your press releases published, or how to write them in a way that attracts the attention of journalists? Or do you find writing copy a struggle, which means your blog is gathering dust and your website text is crying out for a refresh? These One-To-One sessions will focus on PR – planning a campaign and putting it into action – and on copywriting, everything from blogs to social media posts. All a key part of getting your brand known and respected.

What will I learn

  • PR strategy, focusing on getting coverage in the media / press release writing.
  • Copywriting, with a focus on understanding the audience, pitching, copy tone and the importance of good spelling and grammar.

Who should attend

Marketers, business development and business owners.

About the speaker

Jo Smyth

Jo Smyth began her career in journalism as a cub reporter, progressing into news editing and sub-editing, before turning freelance and writing for national women’s and parenting magazines.
Jo then moved into PR, working both for inhouse corporate PR teams and agencies, before setting up her own PR agency, Word Worker, which is now in its tenth year.

Jo specialises in PR and copywriting for SMEs - businesses which want to get their good news stories in the media, to enhance their reputation and bring them more sales.
She writes everything from press releases, web copy and newsletters, to brochures and sales material. Jo can even write your blog!


The Cirencester Growth Hub Stroud Road Cirencester GL7 6JR

Event organised by


The Cirencester Growth Hub

The Cirencester Growth Hub is based at the Royal Agricultural University in Cirencester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes Export Icon finance Icon innovation Icon Operations Icon Strategy Icon

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10:00 - 11:00
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11:00 - 12:00
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12:00 - 13:00
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