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17th June 2019 | 09:30 - 15:30 Workshop
Sales and marketing

Event description

The world over, business leaders are faced with a series of universal challenges:

  • How do I get more customers, without breaking the bank?
  • How do I keep my employees motivated and productive?
  • How do I make the most of my time, and where do I spend it?
  • How do I attract money into the business, to grow?

What will I learn?

On day one, you'll hear from 3 expert speakers who will cover:

Inspiring Leadership:

Attendees will explore:

  • The Trust Equation - and why it affects how people respond to your leadership.
  • The 5 Flames of Motivation - how to inspire others to stay highly motivated.
  • 5 key qualities that Inspired Leaders focus on.
  • The Mastery Model - and how to apply it and become an outstanding leader.

You will become a more self-aware individual, define a clear path to further developing your own leadership skills, build more credibility and influence on those around you, and improve your leadership skills and confidence. 

Sales and Marketing Strategy:

We will unpick areas such as:

  • Aligning sales and marketing for the best results,
  • Lead generation and sales tools,
  • Getting into the customer’s purchasing process,
  • Selecting the right marketing mix for your business and
  • Considerations of a marketing budget.

You will come away with a clearer vision of where to take your Sales and Marketing plan that opens up new opportunities for your business.

Who should attend?

Directors, senior managers and aspiring leaders.

Don’t forget to read about and apply for Day 2 here


About the speaker

Sophie Bennett

Sophie Bennett is a bestselling author and speaker. Her background is elite sport, followed by journalism and business. Formerly interim head of content and global sales information for Dell, she has a lifelong fascination with what drives us towards peak performance. Her most recent book explores what really motivates us, and why motivation matters more than talent. She has also ghost written bestsellers on management and the impact of technology (blockchain, AI and Machine Learning). Sophie speaks on peak performance, personal branding, motivation & leadership and the future of work. Her clients include Accountex, Cambridge University, ACCA and Cranfield School of Management.

Kate Brown

With 18 years marketing, project and event experience, Kate is a Senior Marketing Consultant at Motion Marketing, who partner with businesses to help accelerate business growth. A non-conformist, Kate is persistent in asking the questions that get to the root cause of business challenges to successfully take them on.

Rob Cullum

Educated in Product Design, and soon after Marketing, taking products and services to market effectively has always been a key focus for Rob. Experience in launching over 20+ IT manufacturers into EMEA at director level later gave the opportunity to launch Motion Marketing, a Gloucestershire based B2B specialist marketing agency. Latest industry blogs on AI, IoT and 3D printing.


The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester GL2 9HW

Event organised by


The Growth Hub, Gloucester

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes Export Icon finance Icon innovation Icon Operations Icon Strategy Icon

Apply to attend this event

09:30 - 15:30
External registration Register