WORKSHOP: How to Make your Brand More Distinctive
Your brand is not just a logo, a strap line or great design, it drives your whole business.This workshop is an introduction to the basic principles of branding with practical ideas on how to help yours stand out. With examples from big global and challenger brands to great little and local ones, it will cut through the jargon and confusion that often arise whenever branding is discussed.
What will I learn?
- How to define your brand more sharply.
- How to stand out from your competitors.
- How to use your brand to inspire your people, your communications and your customers.
Who should attend?
Business owners, senior leaders and those responsible for Marketing.
About the speaker
He has been Planning / Strategy Director at several major advertising agencies working on Clients as diverse as AXA, Renault, McVitie’s, Canon, Shelter and Zanussi. He also spent 3 years as Head of Brand and Insight at Prudential UK and Europe.
He has run advertising industry courses and has been an occasional lecturer on the MBA courses at the Universities of West London and Roehampton.
The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester GL2 9HW
Event organised by
The Growth Hub, Gloucester
The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.