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WORKSHOP: How to Use Video to Promote your Business

21st January 2020 | 10:00 - 13:00 Workshop
People & skills
Sales and marketing

Event description

It is predicted that by 2022 80% of all online traffic will be from video. Video is everywhere and everyone loves video. Video is proven to be more effective at getting your message across and connecting with your chosen audience. This 3 hour workshop is for businesses who want to learn why and how to use video as part of their marketing strategy. You may be using video in your business already and want other video ideas. Or you may be new to using video and want to know how to get started. Wherever you are in your video journey, this workshop has something for everyone.

What will I learn?

  • The key reasons for using video in business as part of digital marketing and training project.
  • The pros and cons on different video approaches.
  • Key tips in making video blogs.
  • An overview on some of the key video making tools.
  • The essentials that all videos must include for maximum engagement.

Who should attend?

Digital marketers, business owners and senior leaders.

About the speaker

Pam Jones

Pam Jones is global digital content creator with over 17 years experience designing digital content. A elearning designer by back ground, she’s created content for many subjects and many different audiences. In 2014, 2015 and 2016 she had the privilege of judging the UK elearning Awards.
Pam set up Eight Interactive - a global digital content creator helping business communicate their content beyond text. Since 2001, Pam has designed over 3,000 pieces of interactive digital content across training, education and businesses sectors.


The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester Gloucestershire GL2 9HW

Event organised by


Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

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10:00 - 13:00
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