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WORKSHOP: How to Build a Brand New Brand Identity

27th January 2020 | 10:00 - 13:00 Workshop
People & skills
Sales and marketing

Event description

Is your marketing at the same elite level as the rest of your business? If it isn’t, perhaps it’s time for a brand-new brand identity? Preston Rutt, The Little Big Agency’s Creative Director, will take the through the essential 5-stage process you need to follow to create a brand identity that does your business justice – from strategy through ideas to implementation.

What will I Learn

  • How to do your research.
  • How to find your USP.
  • How to agree a strategy.
  • How to agree a creative direction.
  • How to tell the world.

Who should attend?

Business owners, Marketing Directors, Marketing Managers.

About the speaker

Preston Rutt

Preston Rutt is the Little Big Agency’s multi-award-winning creative director. In his twenty plus years in the industry, he’s worked for some of London’s biggest agencies – from McCann’s to HHCL to EHS to TMW, before he moved out to Cirencester’s Havas in 2016.
His impressive client list ranges from Automotive (Honda and Nissan) to Booze (Guinness and Tullamore Dew) to Charity (English Heritage and Sight Savers) and beyond. He’s also won over two dozen of the industry’s biggest awards, including a coveted Gold Cannes Lions.
Outside of agency life, Preston is an award-winning children’s author and app creator whose books have been featured on CBeebies’ Bedtime Hour and CITV’s Bookaboo.


The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester Gloucestershire GL2 9HW

Event organised by


Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

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10:00 - 13:00
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