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ONE-TO-ONE: How to Write and Implement a Winning PR Plan

25th February 2020 | 10:00 - 13:00 ONE-TO-ONE
People & skills
Sales and marketing

Event description

This 1-2-1 explains what PR is and how it forms an important part of any business’s marketing strategy. There is a particular focus on PR and the media: how to draw up and implement a PR plan and how to get your business stories in the press and in front of your target market.

What will I learn

  • Learn what PR is and its valuable place within the marketing mix.
  • Learn how to develop a PR strategy and put it into practice.
  • Find out what makes a good story for the media – and what doesn’t.
  • Find out how to write a targeted press release to get the attention of busy journalists.

Who should attend

Marketers, business development and business owners.

About the speaker

Jo Smyth

Jo Smyth began her career in journalism as a cub reporter, progressing into news editing and sub-editing, before turning freelance and writing for national women’s and parenting magazines.
Jo then moved into PR, working both for inhouse corporate PR teams and agencies, before setting up her own PR agency, Word Worker, which is now in its tenth year.

Jo specialises in PR and copywriting for SMEs - businesses which want to get their good news stories in the media, to enhance their reputation and bring them more sales.
She writes everything from press releases, web copy and newsletters, to brochures and sales material. Jo can even write your blog!


The Cirencester Growth Hub Stroud Road Cirencester Gloucestershire GL7 6JR

Event organised by


The Cirencester Growth Hub

The Cirencester Growth Hub is based at the Royal Agricultural University in Cirencester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

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10:00 - 11:00
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11:00 - 12:00
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12:00 - 13:00
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