Back to events

WORKSHOP: How to negotiate effectively and with optimum results

08th February 2023 | 10:00 - 13:00 WORKSHOP
People & skills
Sales & marketing

Event description

A practical approach to negotiation planning and preparation, using established and practiced behaviours in a commercial negotiation using the Harvard 3Dimentional methodology. This includes identifying the necessary skills of a Skilled Negotiator and putting them into practice in any commercial negotiation situation. This will also include the behavioural aspects to achieving a successful outcome to the negotiation.

There will be adequate time to ask questions relating to your own negotiation needs.

Please note, this session will be on location. Please see below for address and further information.

What will I learn

  • The differences between Positional Bargaining and Interest Bargaining.
  • Interpersonal Characteristics used in professional negotiations.
  • Separating the issues of the negotiation and remedial options.
  • Looking at the negotiation process.
  • What is a BATNA and how essential is it.

Who should attend

Business Owners, Operations Directors/Managers, anyone engaged in commercial negotiations.

Event Accessibility

The Growth Hub is committed to providing universal access to all of our events. Please contact the Stroud Growth Hub team on or call 01453 761184 to request disability accommodations. Advance notice is necessary to arrange for some accessibility needs so we request you contact us at least five working days before the event whenever possible.

About the speaker

Stephen Whitbourn , Stephen Whitbourn and Associates

Stephen Whitbourn has run his own Training and Consultancy business for the past 30 years and has specialised in commercial negotiation skills for most of that time.
Previously having a diversified career within the Motor Manufacturing Industry, where he honed his negotiation skills, and later learning the acclaimed Harvard University 3D negotiation process which is used in a wide range of different business sectors throughout the world.
Stephen works with large multi-national organisations as well as small independently run business’s with the ethos “we all have to negotiate no matter what size of business."
Stephen also works as a part time Senior Lecturer in Business Management at Hartpury University delivering programmes to Under Graduates and Master Graduates.


South Gloucestershire and Stroud College (SGS), Stratford Road Stroud Gloucestershire GL5 4AH

Event organised by


Stroud Growth Hub

The Stroud Growth Hub is based at South Gloucestershire and Stroud College in Stroud. Partnered with both the College and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes

Apply to attend this event

10:00 - 13:00
Sorry, this event is full

Get in touch with the Growth Hub

If your business has the potential to grow, get in touch

Opening times vary across our six Hub locations. Find out more here

Specialist Advice

Create a tailored growth plan with one of our Business Navigators