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WORKSHOP: How to use Video to promote your Business

09th February 2023 | 09:30 - 12:30 WORKSHOP
Sales & marketing
People & skills

Event description

It’s proven that one of the most effective ways to grow your business is by using video. Video is everywhere – and everyone loves video. It helps your audience understand what you do, your products and services, your business story, the amazing people behind the story and so much more. The more people get to know your business, the easier it becomes for them to decide to work with you.

This 3 hour workshop is for businesses who want to learn why and how to use video as part of their marketing strategy in 3 simple steps.

You may be using video in your business already and want other video ideas. Or you may be new to using video and want to know how to get started. Wherever you are in your video journey, this workshop has something for everyone.

Please note, this workshop will be held on location, see below for more details.

What will I Learn

  • Unbelievable reasons which shows - why EVERY business must use video
  • The 3 most important steps for video making
  • What types of video you can make
  • Key tips for filming your own videos and mistakes to avoid
  • Video ideas without getting in front of the camera
  • Which video tools and apps can help you make amazing videos
  • An introduction to making engaging Instagram Reels without pointing and dancing in front of the camera

Who should attend?

Digital Marketers, Business Owners and Senior Leaders.

What do I need to bring with me?

You’ll need to bring your smartphone fully charged and a business prop to use in a video related activity.

Event Accessibility

The Growth Hub is committed to providing universal access to all of our events. Please contact the Gloucester Growth Hub team on or call 01242 715400 to request disability accommodations. Advance notice is necessary to arrange for some accessibility needs so we request you contact us at least five working days before the event whenever possible.

About the speaker

Pam Jones , Eight Interactive

Pam Jones is global digital content creator with over 17 years experience designing digital content. A elearning designer by back ground, she’s created content for many subjects and many different audiences. In 2014, 2015 and 2016 she had the privilege of judging the UK elearning Awards. Pam set up Eight Interactive - a global digital content creator helping business communicate their content beyond text. Since 2001, Pam has designed over 3,000 pieces of interactive digital content across training, education and businesses sectors.


University of Gloucestershire, Oxstalls Campus, Oxstalls Lane, Longlevens Gloucester Gloucestershire GL2 9HW

Event organised by


Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes

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09:30 - 12:30
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