Workshop

Event description

Mike will lead a 2.5hr workshop to enable the audience to apply the power of brand strategy to their businesses and grow profitable revenue.As a result you will; understand the role of brand strategy in meeting business objectives, learn proven techniques on how to deploy brand strategy to grow revenue, start to consider effective brand strategies for your businesses and gain more efficiency from marketing expenditure. Please note, this workshop will be held on Zoom. The online workshop format gives you the chance to fully participate in group discussion via video, ask questions throughout the session, learn from likeminded business owners, and build connections. Our online workshops work in the same way as our standard events, with a limited number of attendees, and an expert Delivery Partner leading the session, to ensure you’re able to receive personalised support.

What will I learn

• Overview - role of brand strategy; how brands grow; ‘strategic shift’.
• Insight - from data to insight; trends; audits.
• Strategy - positioning; audience and demand moments, range architecture; vision, values and beliefs; your positioning statement.
• Communication - propositions and creative territories; brand-books; the creative brief.

Who should attend

SME business owners, directors, sales and marketing managers with ambition to grow their businesses.

About the speaker

Mike Leahy

Mike is an experienced brand strategist, design consultant, marketer and tutor. A client marketer originally and then a director for brand design agencies in client facing strategy and business development roles. He advises a variety of companies in UK and overseas on how to grow brand sales at his company LEAHY Brand Advisers. He is a tutor at UAL: LCC (University of Arts London: London College of Communication) where he has created and runs a short course on brand strategy for UK and overseas-based SME managers.

Location

The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester Gloucestershire GL2 9HW

Event organised by

Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

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