WORKSHOP: How to Design a Marketing Plan
Event description
In this practical, hands-on workshop you'll create the building blocks for your marketing and communications plan. Places are limited so you'll get specific advice for your business from marketing mentor Kaye King. If you are a small business owners and don’t know how to plan your marketing activity in a more strategic way, and are unsure what that means or where to start. Or haven't yet started actively promoting your business and are feeling overwhelmed by everything, then this session would be of great benefit to you. Please note, this workshop will be held on Zoom. The online workshop format gives you the chance to fully participate in group discussion via video, ask questions throughout the session, learn from likeminded business owners, and build connections. Our online workshops work in the same way as our standard events, with a limited number of attendees, and an expert Delivery Partner leading the session, to ensure you’re able to receive personalised support.
What will I Learn
- Learn how to create meaningful target audience profiles.
- Learn how to create your business 'connection point' and what makes your business unique.
- Create an outline communications plan for your business.
- Get a simple marketing planning template to use for specific events, launches or promotions.
Who should attend?
Marketers and business owners.
What did people think?
A really good, practical course that has given me the impetus I need to write a top-level marketing plan straight away - Puddle Ducks
Provided clarity and direction in an otherwise cluttered and overwhelming world of marketing - Hearing Dogs for the Deaf
About the speaker
Kaye King

Location
The Cirencester Growth Hub Stroud Road Cirencester Gloucestershire GL7 6JR
Event organised by

Cirencester Growth Hub
The Cirencester Growth Hub is based at the Royal Agricultural University in Cirencester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.
Key themes
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