ONE-TO-ONE: How to Grow Profitable Sales through Brand Strategy
Mike will help you identify your competitive brand challenges and how to position the brand for future growth. Following a self-completion audit questionnaire on your current business, he will lead a discussion to identify your future audiences, their needs, the range of products and services, your USP and the evidence to believe this. This will be captured in your brands’ draft positioning statement.Mike will recommend next steps in developing the brand strategy.
What will I learn
- Understand the strengths, weaknesses, opportunities and threats to your brand.
- Identify the future market opportunity for your brand.
- How to prepare the brand positioning statement to steer future direction.
- Identify the essential next steps to build a competitive brand.
Who should attend
SME business owners, directors, sales and marketing managers with ambition to grow their businesses.
About the speaker
The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester Gloucestershire GL2 9HW
Event organised by
Gloucester Growth Hub
The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.