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WORKSHOP: Do your customers respond to your messages?

12th October 2023 | 09:30 - 12:30 WORKSHOP
Sales & marketing

Event description

‘Do your customers respond to your messages?’ is a standalone workshop, the topic of which is the central question when assessing the effectiveness of your marketing plan. On this workshop you will learn how to develop a proposition which articulates your product/service and delivers to your customers’ needs; analyse who and what your competition is; develop messaging that resonates with your audience and sets you apart; find out where your customers are, what they are thinking, feeling, and doing; assess which channels would best suit your audience within your available budget

There are however two other standalone workshops in this series, ‘Understand who your customers really are’ (13th September) and ‘Developing a cost effective a marketing plan’ (8th November), and you can of course benefit from picking and choosing only the ones you think you need help with, but when attended as a series, they will provide you with an all-encompassing understanding of what a cost effective marketing strategy looks like.

Please note, this workshop will be held on location. Please see below for address details. 

What will I learn 

  • How to enhance your business proposition to articulate your product/service
  • Create messages that speak to your customer about their needs
  • Understand your competition
  • Which are the appropriate channels for your audience

Who should attend

Marketers, business owners, business managers

Event Accessibility

The Growth Hub is committed to providing universal access to all of our events. Please contact the Forest of Dean Growth Hub team on or call 01594 546661 to request disability accommodations. Advance notice is necessary to arrange for some accessibility needs so we request you contact us at least five working days before the event whenever possible.

About the speaker

Heather Westgate , We Are Marketing UK Ltd

Heather Westgate has been a marketer for 30 plus years. In 1996 she founded TDA, an industry recognised, award winning, strategic direct marketing agency delivering insight driven marketing solutions in the Financial Services, B2B, Retail and Charity sectors. In April 2014 she started We Are Marketing, a dynamic project based relationship model which delivers effective marketing support to large corporates and SMEs. Heather is a DMA Awards Committee Member, DMA Awards Chair of Judges and Grand Prix Judge. Also an Honorary Life Member of the Institute of Direct Marketing.


Vantage Point Business Village, Ground Floor, Building Seven, Western Avenue, Mitcheldean Gloucestershire GL17 0DD

Event organised by


Forest of Dean Growth Hub

The Forest of Dean Growth Hub is based at Vantage Point. Partnered with Vantage Point, The Forest of Dean Growth Hub is here to help every Gloucestershire business grow.

Key themes

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09:30 - 12:30
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