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ONE-TO-ONE: How to Grow Profitable Sale through Brand Strategy

19th October 2020 | 10:00 - 13:00 ONE-TO-ONE
People & skills
Strategy
Sales and marketing
Covid 19

Event description

Mike will help you identify your competitive brand challenges and how to position the brand for future growth. Following a self-completion audit questionnaire on your current business, he will lead a discussion to identify your future audiences, their needs, the range of products and services, your USP and the evidence to believe this. This will be captured in your brands’ draft positioning statement.Mike will recommend next steps in developing the brand strategy. Please note, this 1-2-1 will be held on Zoom. This digital 1-2-1 gives you the chance to speak to one of our expert Delivery Partners via video-link. You’ll be able to ask your questions directly to them, and get the tailored answers you need to make a real difference in your business. Over the course of your 1-2-1 session, you’ll be able to fast-track your knowledge, all without leaving your desk.

What will I learn

  • Understand the strengths, weaknesses, opportunities and threats to your brand.
  • Identify the future market opportunity for your brand.
  • How to prepare the brand positioning statement to steer future direction.
  • Identify the essential next steps to build a competitive brand.

Who should attend

SME business owners, directors, sales and marketing managers with ambition to grow their businesses.

About the speaker

Mike Leahy

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Mike is an experienced brand strategist, design consultant, marketer and tutor. A client marketer originally and then a director for brand design agencies in client facing strategy and business development roles. He advises a variety of companies in UK and overseas on how to grow brand sales at his company LEAHY Brand Advisers. He is a tutor at UAL: LCC (University of Arts London: London College of Communication) where he has created and runs a short course on brand strategy for UK and overseas-based SME managers.

Location

The Growth Hub University of Gloucestershire Oxstalls Lane Gloucester Gloucestershire GL2 9HW

Event organised by

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Gloucester Growth Hub

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.


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10:00 - 11:00
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11:00 - 12:00
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12:00 - 13:00
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