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WORKSHOP: Understanding who your customers are

30th January 2023 | 09:00 - 12:00 WORKSHOP
Sales & marketing

Event description

To create a cost-effective marketing plan you need to understand who your customers are. How to profile your existing customers to find more like them. Create a hierarchy of importance within your customer groups. Quick and easy market research to establish what your audience is looking for and your USP in the market. Use the right channel mix for your audience. Understand your existing your customer journey and whether it is the best it can be.

This is the first in a series of 3 workshops designed to help businesses create and implement a cost effective marketing plan.

Please note, this workshop will be held on location. Please see below for address details. 

What will I learn 

  • Find out how to understand and define your existing customers.
  • Place them in hierarchy and find more like them.
  • Who and what influences their behaviour.
  • How to research your customers..
  • Track your customer journey to ensure it’s working

Who should attend

Business owners Marketers, Business Managers.

Event Accessibility

The Growth Hub is committed to providing universal access to all of our events. Please contact the Tewkesbury Growth Hub team on or call 01684 272073 to request disability accommodations. Advance notice is necessary to arrange for some accessibility needs so we request you contact us at least five working days before the event whenever possible.

About the speaker

Heather Westgate , We Are Marketing UK Ltd

Heather Westgate has been a marketer for 30 plus years. In 1996 she founded TDA, an industry recognised, award winning, strategic direct marketing agency delivering insight driven marketing solutions in the Financial Services, B2B, Retail and Charity sectors. In April 2014 she started We Are Marketing, a dynamic project based relationship model which delivers effective marketing support to large corporates and SMEs. Heather is a DMA Awards Committee Member, DMA Awards Chair of Judges and Grand Prix Judge. Also an Honorary Life Member of the Institute of Direct Marketing.


Tewkesbury Borough Council, Gloucester Road Tewkesbury Gloucestershire GL20 5TT

Event organised by


Tewkesbury Growth Hub

The Tewkesbury Growth Hub is based at the Borough’s Public Service Centre in Tewkesbury. Partnered with both the Council and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes

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