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Gloucestershire entrepreneur who took the reins of leading equine marketing agency aged just 29 benefits from state-of-the-art coworking space

13th June 2023, 10:06
Hub mentors
Gloucestershire entrepreneur who took the reins of leading equine marketing agency aged just 29 benefits from state-of-the-art coworking space

A Gloucestershire-based entrepreneur is celebrating her first successful year as Managing Director of a leading equine marketing and PR agency, which has seen her utilise one of state-of-the art Growth Hub coworking spaces dotted across the county.

April Coate, now aged 30, bought JB Promotions at the end of 2021 with firm ambitions of broadening its client base and maintaining a strong business trajectory. Originally based in Somerset, thanks to a vibrant co-working space provided by the Cirencester Growth Hub, the business now proudly operates in Gloucestershire and is going from strength to strength.

The Growth Hub, which has supported many successful businesses in the region, is also providing April and her team with continued business guidance to help navigate the competitive business landscape and create a clear brand vision.

JB Promotions currently operates out of the Cirencester Growth Hub, home to a co-working space that boasts an entrepreneurial atmosphere, access to business support on location, a range of amenities, and an array of specially designed meeting spaces. The space is perfect for small businesses or part of a corporate team —  where you can expect to meet like-minded professionals in a relaxed atmosphere, surrounded by green spaces.

Since relocating to Cirencester, April’s talented team has continued to grow, as have her increased connections in the equine world. The agency has recently been appointed to manage the PR, marketing and media for Blenheim Palace International Horse Trials in September, with many more exciting projects in the offing for 2023.

Commenting on her time at the Cirencester Growth Hub, April said:

For a small team, being part of a co-working space is a really great idea. You become dialled in to a network of like-minded people who come from all corners of the business world. Whether you want to spend the day in a quiet desk space, or want to bounce ideas off of neighbouring entrepreneurs, this space allows you to do that.

This year is going to be a really exciting time for JB Promotions and having the support not only of the work space, but also the business navigator Stephen, who is a great sounding board for advice. Gloucestershire is the epicentre of the equine world, so moving here has really broadened our horizons.

Founded in 1983, JB Promotions is at the forefront of equestrian and country PR and marketing. It continues pushing the boundaries to give its clients the best exposure and brand awareness. Its team is experienced in managing campaigns for some of the most prestigious names in the equestrian and country sectors including MSD Animal Health, Petplan Equine and British Horse Feeds. It also oversees world class press operations management at the highest level of the sport to include Gatcombe Park’s Magic Millions Festival of British Eventing in August.

When asked what she would say to someone considering a Growth Hub co-working space, April added:

Give it a go! It's a great environment with talented and driven people around you. It’s different to a normal office with four walls as it allows you to be more dynamic. The space is also great for introductions and meeting new people.


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