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New affiliate scheme launches after Made in Gloucestershire success

28th November 2022, 11:11
Sales & marketing
New affiliate scheme launches after Made in Gloucestershire success

Following the successful launch of Made in Gloucestershire back in July 2022, a new ‘affiliate scheme’ for businesses to join the initiative has been announced.

The new affiliate scheme is for any organisation that supports or is connected to the food and drink industry, but isn’t a food or drink producer themselves, and wants to champion Gloucestershire’s independent foodie producers and hospitality industry.

Dev Chakraborty, Deputy Chief Executive of GFirst LEP said: Since launching in July, we have had many enquiries from businesses looking to support the Made in Gloucestershire initiative.

Our fantastic food and drink producers can't do it alone. They are supported by a network of businesses that champion our local makers and provide services to the food, drink and hospitality sector here in Gloucestershire. 

Through Made in Gloucestershire, we want to drive local procurement and local trading, so every business can thrive through working together. 

That’s why we have launched our affiliate scheme so businesses can show their support for local producers, develop new partnerships and supply chains, and amplify our message of buying and loving local.

There is no set criteria for affiliates but they should be as passionate about Gloucestershire’s produce as we are and support the industry through their work. 

Affiliates can support Made in Gloucestershire by promoting the initiative, encouraging their staff and customers to shop local, and using the producers listed on the website to supply their business. Simple things like swapping your coffee supplier to a local business or considering who caters your events can make a big difference.

Affiliates receive a directory listing, can display an official badge on their website and social media to show they support local, and can share news or special offers with the Made in Gloucestershire members.

Whether you are a catering equipment supplier, food festival organiser, food photographer, media agency specialising in hospitality, or anything in between, you can join as an affiliate.

Affiliates so far include Gloucestershire College, Campden BRI, Cheltenham Food and Drink Festival, Too Good To Go, The Folk of Gloucester, The Sauce Tradeshow, Trust in Property, Chute Design, Business Finance Trust and Charlotte Tolhurst Photography.

Gloucestershire College is delighted to support Made in Gloucestershire as an affiliate. Championing our local food and drink producers is important as we know they make up a large proportion of our county’s employers - creating jobs and opportunities, especially for young people, within the hospitality industry.

“At Gloucestershire College, we are training the next generation of talent through our apprenticeships and professional courses. Out of commercial restaurants at our Cheltenham and Forest of Dean campuses, we offer courses in catering and hospitality, patisserie and confectionery, professional cookery and hospitality supervision.

“We’re passionate about supporting the local food and drink industry and work with county producers, suppliers and employers to inspire our learners in their career, sustainability and consumer choices. Made in Gloucestershire aligns with our values of supporting local and we’d encourage other businesses in the county to get behind this new initiative to help our food and drink sector thrive. – Shelly McCatty, Head of Marketing at Gloucestershire College.

So far over 70 producers and hospitality venues have joined as members of Made in Gloucestershire. You can find all members in our directory here:

The first two years of the Made in Gloucestershire scheme are fully funded until 31st August 2024. All businesses can enjoy free affiliate status or membership until then.

To become an affiliate and join Made in Gloucestershire, download our application form or complete our online version and describe why you are proud to support our local producers. Applications will be considered on an individual basis.

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