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StrategyDuring February and March 2015 we’re running a series of workshops to help your business grow online.
How to Increase your Brand Profile online with Luan Wise
6th February2015 8.30am – 12.30pm (this event has passed)
During this session we will discuss:
- What do you want to achieve online
- Who you are talking to online
- How to get found online
- How to increase your brand profile, with social media
- How to increase your brand profile, by blogging
- How to measure success
- We’ll be talking keywords, LinkedIn, Twitter and Facebook.
How to Sell online with Lawrence Roberts
26th February 2015 9:00am – 1:00pm
During this session we will discuss:
- Practical advice on setting up and running a successful e-commerce business
- How to optimise a landing page to sell more, with real examples of best practice
- Goal setting, visitor journeys and how to measure performance
- Current trends in the e-Commerce world and how to benefit from them
- Mobile technology, and what this means for selling online
- Legal issues and how to stay secure.
How to Communicate Better with your Customers with Fiona Spencer
5th March 2015 10:30am – 3:00pm
During this session we will discuss:
- How digital can fit in with your overall business/marketing strategy
- Identifying and targeting customers in a digital world
- Digital communication tools and how to use them
- Websites & Blogs
- Email & e-newsletters
- Social media
- How to get the message right
- Content and tone of voice
- Look and feel.
How to Use and Capture Customer Information with Lucy Bourne
12th March 2015 3:30pm – 7:30pm
During this interactive workshop we will discuss:
- Why you should capture customer data
- What types of data can be captured
- Practical advice on setting up data capture tools
- Understanding the data
- Optimising your data capture
- Data capture and the law
- What you can do with the data once you’ve got it
- How to measure your performance.
Protecting Yourself and Your Business Online with Dave Whittles
3rd March 2015 6:00pm – 8:00pm
And running again on 19th March 8:00am – 10:00am
In this session we will discuss:
- What is cybercrime and who are the cyber criminals
- Recognising the principle sources of a cyber attack:
- Physical theft of devices
- Remote attacks over the internet
- Attacks on remote systems – your bank account, hosted services
- Staff, social media and mobile devices
- Practical advice on protecting yourself and your business
- Best practice for dealing with a cyber breach
- You’ll take away some checklists that you can action straight away.
We’re also launching an exciting diagnostic tool which will help boost your online presence. The interactive tool allows you to assess how easily your brand is found, how much more you could sell, how effectively you communicate with your customers and how you capture and use customer data. At the end of the diagnosis you’ll be presented with a range of resources tailored to your answers that will help you move to the next level.
