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SPOTLIGHT: Marketing Strategy for SMEs

18th February 2019 14:00 - 17:00 Spotlights
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Event description

As a small or medium-sized business, marketing can be everything. You might feel that yours isn’t delivering the quality or quantity of customers you need, limiting your opportunity for growth. You might be overwhelmed by all of the marketing channels available; should you be in magazine or on social media, at local events or in national press? You need to stand out from the crowd of competition.

In this one to one clinic with Nigel Knowlman, discuss your current challenges and how your business is prepared to meet them:

  • Do you have a clear marketing strategy for your business?

  • Do you truly understand your target market and what your customers want?

  • Do you understand what’s special about your business?

  • Do you know the best ways to attract and keep your customers? Is your pricing strategy making you the best returns?

What is a Spotlight?

Spotlights are your opportunity to spend up to an hour with an expert consultant, one-on-one. These sessions normally have a specific focus, but their value is in having the undivided attention of a subject expert who can answer your specific queries.

About the speaker

Nigel Knowlman , Sunnyfield Marketing Ltd

Nigel Knowlman has 25 years’ experience in marketing, including 10 years as UK Marketing Manager for Spirax Sarco in Cheltenham. He spent three years in South Korea and has experience in the Health, Environmental and Utilities sectors and the BBC. Since 2013 Nigel has run his own marketing consultancy and is a founder of the Business Kitchen which brings together groups of SME’s to help them achieve their ambitions. Nigel is a member of the Chartered Institute of Marketing and a published author on support for small businesses.


The Growth Hub Oxstalls Campus Oxstalls Lane GL2 9HW

Event organised by


The Growth Hub, Gloucester

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

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14:00 - 15:00
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15:00 - 16:00
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16:00 - 17:00
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