HIGHLIGHT: The Business Impact of Branding
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo.
In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have a good brand doesn’t just happen it is a well thought out and strategic plan.
This session will show you how to build a brand, the elements you need to look at and how to apply it to the customer journey.
About the speaker
The Growth Hub Oxstalls Campus Oxstalls Lane GL2 9HW
Event organised by
The Growth Hub, Gloucester
The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.
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