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HIGHLIGHT: The Business Impact of Branding

28th February 2019 09:00 - 12:00 Highlights
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Event description

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo.

In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have a good brand doesn’t just happen it is a well thought out and strategic plan.

This session will show you how to build a brand, the elements you need to look at and how to apply it to the customer journey.

About the speaker

James Massey

James Massey, of 25 years in marketing, has worked on the agency and client side in the Far East, South Africa and in the UK with companies such as BA, Aviva, Monarch airlines and First Great Western. He has worked on many brand programmes helping businesses define what they do and how that is applied across the business. He is currently working with the Institute of Marketing lecturing at Universities in the South West to help students understand how marketing works in the commercial world.


The Growth Hub Oxstalls Campus Oxstalls Lane GL2 9HW

Event organised by


The Growth Hub, Gloucester

The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.

Key themes Export Icon finance Icon innovation Icon Operations Icon People & Skills Icon Strategy Icon

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09:00 - 12:00
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