SPOTLIGHT: Raising brand awareness with great PR and copy
Are you wondering how and where to get your press releases published, or how to write them in a way that attracts the attention of journalists? Or do you find writing copy a struggle, which means your blog is gathering dust and your website text is crying out for a refresh? These Spotlight sessions will focus on PR – planning a campaign and putting it into action – and on copywriting, everything from blogs to social media posts. All a key part of getting your brand known and respected.
Objectives of the session:
To support new and growing businesses with:
1. PR strategy, focusing on getting coverage in the media / press release writing
2. Copywriting, with a focus on understanding the audience, pitching, copy tone and the importance of good spelling and grammar.
About the speaker
Jo then moved into PR, working both for inhouse corporate PR teams and agencies, before setting up her own PR agency, Word Worker, which is now in its tenth year.
Jo specialises in PR and copywriting for SMEs - businesses which want to get their good news stories in the media, to enhance their reputation and bring them more sales.
She writes everything from press releases, web copy and newsletters, to brochures and sales material. Jo can even write your blog!
The Cirencester Growth Hub Stroud Road Cirencester GL7 6JR
Event organised by
The Cirencester Growth Hub
The Cirencester Growth Hub is based at the Royal Agricultural University in Cirencester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.
Apply to attend this event
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