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WORKSHOP: How to Develop an Effective Marketing Plan

21st October 2019 09:00 - 12:00 Workshop
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Event description

Marketing plans. Heard it all before? No idea where to start? Without jargon or buzzwords we’ll focus on the key areas which help you develop your own plan – targets, audiences, understanding customer personas, the importance of the customer journey and help to pick the right channels to suit your audience, budget and timescales.

What will I learn

  • How to start building your customer personas.
  • Understand where your customers are and the right channels to engage with them.
  • How to create messages that articulate your product/service and resonate with your audience.
  • How to test and review your activity against key performance indicators.
  • How to plan ahead to create a rolling programme of marketing activity.

Who should attend

Marketers, business owners, business managers.

About the speaker

Heather Westgate

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Heather Westgate has been a marketer for 30 plus years. In 1996 she founded TDA, an industry recognised, award winning, strategic direct marketing agency delivering insight driven marketing solutions in the Financial Services, B2B, Retail and Charity sectors. In April 2014 she started We Are Marketing, a dynamic project based relationship model which delivers effective marketing support to large corporates and SMEs. Heather is a DMA Awards Committee Member, DMA Awards Chair of Judges and Grand Prix Judge. Also an Honorary Life Member of the Institute of Direct Marketing.

Location

The Growth Hub Tewkesbury Borough Council Gloucester Road Tewkesbury Gloucestershire GL20 5TT

Event organised by

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Tewkesbury Growth Hub

The Tewkesbury Growth Hub is based at the Borough’s Public Service Centre in Tewkesbury. Partnered with both the Council and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.


Key themes

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09:00 - 12:00
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