HIGHLIGHT: Making your Customer Journey Mapping Effective
If you’re not sure what to do next in your Customer Experience programme, mapping your customer journeys is time well spent.
To be insightful though and to drive the right change, the process needs to be strategic, effective and influential.
And so these highly interactive workshops demonstrate how to set up journey mapping sessions, how to create the map itself, how to facilitate your own workshop and how to get the most value from them afterwards.
We create personas and work through a live example so you have a familiar template with which to map your own customers’ journeys. We look at the differences between mapping today’s journey and a future journey.
And crucially, because journey mapping is a means to an end, not the end-game itself, we understand how it supports the bigger picture. After all that effort we don’t want the maps to look good but simply gather dust!
Time and time again I’ve seen the positive impact that journey mapping has on a business. And you can take great pride in being the one to show your business how to do it!
Objectives of the session:
• To give you the confidence to map your own customer journeys and influence your stakeholders
• To show how to create a real empathy with your customers
• To provide you with the tools, tips and templates you need
• To demonstrate how to prioritise all the actions and how to oversee change
• To show how journey mapping fits with all other elements of customer experience
About the speaker
Jerry Angrave , Empathyce
The Growth Hub Oxstalls Campus Oxstalls Lane Longlevens Gloucester GL2 9HW
Event organised by
The Growth Hub - Oxstalls
The Growth Hub is based at the University of Gloucestershire’s Oxstalls Campus in Gloucester. Partnered with both the University and GFirst LEP, The Growth Hub is here to help every Gloucestershire business grow.
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