Expertise & Experience
Ali’s major areas of expertise are:
Marketing
Project Management
Relationship Building
Background sectors:
Charity and not-for-profit
Media industry
Hospitality
Financial
Experience
Ali is a marketing professional with over 20 years of experience delivering integrated, multi-channel campaigns across public, private, and not-for-profit sectors. With a strong foundation as an Account Director in leading marketing agencies, Ali brings extensive expertise in marketing strategy, project management, data-driven insights, and stakeholder engagement—all focused-on driving business growth and achieving measurable outcomes.
Ali is passionate about developing and empowering high-performing teams, fostering a culture of personal and professional growth. Known for a collaborative leadership style, Ali has consistently led teams to exceed engagement and performance targets through clear vision, mentoring, and strategic execution.
In her current role at Severn Wye Energy Agency—a not-for-profit organization promoting energy efficiency and sustainability—Ali leads awareness and lead generation efforts for government-funded clean energy schemes targeting both domestic and business audiences. This work combines purpose-driven marketing with tangible impact, reflecting Ali’s commitment to using marketing for meaningful change.
Recognised for delivering results in complex and evolving environments, Ali thrives on turning strategic ideas into actionable plans that make a difference
I wanted to be a Hub Mentor to share my experience and support others in developing marketing strategies that are not only effective but tailored to their specific goals, challenges and business needs.
