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Danny Woodfield

Director, Senkin Ltd

Expertise

Business Planning & Strategy, Project Management, Product Development, E-commerce

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Expertise & Experience

Danny’s major areas of expertise are:

Business Planning & Strategy

Project Management

Product Development

E-commerce

Background sectors:

Consulting & Professional Services

Engineering & Manufacturing

Retail

Experience

Danny is an accomplished engineering and innovation leader with a rich background in developing and launching high-impact products across Automotive, Aerospace, Consumer Goods, and AgriTech sectors. After a successful tenure at Dyson, where he contributed to cutting-edge product innovations, Danny launched his own engineering and innovation consultancy, Senkin Ltd, which he has led since 2019.

Danny’s approach as a ‘super generalist’ allows him to bring diverse insights and technical expertise to the table, making him well-suited to tackle the multi-faceted needs of innovative start-ups. He is a Chartered Cambridge Engineer with proven experience in strategic direction, programme management, and quality control. He is passionate about sustainable solutions that balance innovation with practicality. Danny recognises how founders and entrepreneurs can feel isolated and need that sounding board from people who’ve been in a similar situation. This prompted his decision to become a Hub Mentor.

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