Expertise & Experience
Mark’s major areas of expertise are:
Creative industries
Tourism, Hospitality and place marketing
PR and communications
Brand strategy and content marketing
Media risk assessment and media strategy
Crisis management, Media training and thought leadership
Background sectors:
Creative, media and marketing agencies
Technology brands
Tourism and hospitality
B2B communications
Sustainability and purpose-led business
Experience
Mark Terry-Lush is a PR, communications and creative industries specialist with more than three decades of experience helping people, products and places become impossible to ignore. He is the founder and CEO of Make Honey, a technology media agency delivering brand strategy, PR, events, social media and content campaigns.
Mark has built and led agencies across the UK, Europe, the US and China, advising global brands including Alibaba, ASUS, BMW MINI, Coca-Cola, TikTok, Under Armour and the United Nations. His work spans creative campaigns, media relations, brand positioning, product launches, crisis communications, social content, influencer strategy and international market entry.
He is also Chair of Visit Dean Wye, the destination management organisation for the Forest of Dean and Wye Valley, where he supports tourism, hospitality and place-brand growth. Mark brings practical, senior-level mentoring for creative businesses that need sharper positioning, stronger stories, better visibility and more commercial confidence. No fog machine. No jargon soup. Just the work that makes a business easier to understand, easier to trust and easier to buy from.
My job is to help businesses sharpen their proposition, find the story, and turn that into useful PR and marketing. I wanted to be a Hub Mentor to share that experience with people working in tourism, hospitality, the creative industries and beyond – especially when they know they have something good, but need help making it clearer, sharper and easier to sell.
