Expertise & Experience
Alistair’s major areas of expertise are:
B2B Strategy / Go-to-Market
Software / SaaS applications
Sales
Marketing
Project Management
Fractional CEO / COO / CRO
Background sectors:
Software / SaaS applications
FinTech
Consulting & Professional Services
Experience
Simon brings deep experience across Technology and Financial Services, having built his career from a global corporate foundation into the dynamic world of start-ups and growth businesses. He has worked alongside founders, investors, and leadership teams, guiding businesses from early-stage traction through to sustainable scale.
His career has included leading high-performing teams across Europe and North America, managing multi-million-pound contracts, and owning P&L responsibility. Simon’s strength lies in bridging strategy and execution—developing agile go-to-market plans, nurturing strategic partnerships, and embedding innovation through new technologies and ways of working.
From client-facing project management to sales and product leadership, his approach has always been human-first and commercially grounded. Now focused on supporting local businesses across a variety of sectors, Simon acts as a mentor, facilitator and consultant—helping leaders gain clarity, build strong operations, and grow with purpose.
I’m a big picture thinker who loves joining the dots. I help leaders take a structured, people-centred approach that grows profit and purpose—together.
