AI has changed the marketing landscape for every business, whatever its size. But the businesses winning with AI are not the ones doing more.  They are the ones doing the right things, better.

This three-part series is practical, example-led and built around the challenges that business owners really face. You will leave with a clearer sense of what makes your business distinctive, where to focus your marketing effort, and a simple plan you can measure and manage.

At the end of the series, each participants should have gain:

  • A clear understanding of what your business stands for and how to communicate it
  • Confidence to stop doing the marketing that isn’t working and double down on what is
  • Practical frameworks for channel and content decisions that fit your business model
  • A one-page marketing plan structure you can take away and use immediately
  • The knowledge to measure what matters and use AI tools to work smarter, not harder

Part One – Why great businesses get overlooked and how to stand out

What will I learn?

  • How to define your business position clearly enough that your ideal customers immediately understand why you are the right choice
  • Why generic marketing messages get ignored and how to create a distinctive voice that stands out in a crowded market
  • A practical framework for identifying what makes your business different and how to build your marketing around it

Who should attend? 

  • Business owners and entrepreneurs looking to grow their customer base and increase visibility.
  • Start-ups seeking to build a strong marketing foundation from the outset.
  • SMEs wanting to improve the effectiveness of their marketing activities.
  • Business leaders responsible for sales, marketing or business development.
  • Marketing professionals looking to make better use of AI and data-driven decision-making.
  • Organisations that are investing time and money in marketing but are unsure which activities are delivering results.

Event Accessibility

The Growth Hub is committed to providing universal access to all of our events. Please contact The Growth Hub Cirencester on cirencester@thegrowthhub.biz or call 01285 889850 to request disability accommodations. Advance notice is necessary to arrange for some accessibility needs so we request you contact us at least five working days before the event whenever possible.

How to book

If you’re having difficulty signing up, it’s likely that the details you are trying to register with were initially entered prior to the launch of our new website in April 2024. You will therefore need to re-register for a new account, before booking a place to attend an event. If you are still having problems, please get in touch with a member of the Growth Hub team who will be happy to help: talktous@thegrowthhub.biz