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Mark Terry-Lush

The Profit Agent, Founder
Expertise
Business Development, Strategy and Planning, Business Process Improvement, Customer Relationship Management, Financial Management and Information Management Systems
Head and shoulders photograph of white male. Mark Terry-Lush

Expertise & Experience

Mark’s major areas of expertise are:

  • Creative industries
  • Tourism, Hospitality and place marketing
  • PR and communications
  • Brand strategy and content marketing
  • Media risk assessment and media strategy
  • Crisis management, Media training and thought leadership


Background sectors:

  • Creative, media and marketing agencies
  • Technology brands
  • Tourism and hospitality
  • B2B communications
  • Sustainability and purpose-led business

 

Experience

Mark Terry-Lush is a PR, communications and creative industries specialist with more than three decades of experience helping people, products and places become impossible to ignore. He is the founder and CEO of Make Honey, a technology media agency delivering brand strategy, PR, events, social media and content campaigns.

Mark has built and led agencies across the UK, Europe, the US and China, advising global brands including Alibaba, ASUS, BMW MINI, Coca-Cola, TikTok, Under Armour and the United Nations. His work spans creative campaigns, media relations, brand positioning, product launches, crisis communications, social content, influencer strategy and international market entry.

He is also Chair of Visit Dean Wye, the destination management organisation for the Forest of Dean and Wye Valley, where he supports tourism, hospitality and place-brand growth. Mark brings practical, senior-level mentoring for creative businesses that need sharper positioning, stronger stories, better visibility and more commercial confidence. No fog machine. No jargon soup. Just the work that makes a business easier to understand, easier to trust and easier to buy from.

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My job is to help businesses sharpen their proposition, find the story, and turn that into useful PR and marketing. I wanted to be a Hub Mentor to share that experience with people working in tourism, hospitality, the creative industries and beyond – especially when they know they have something good, but need help making it clearer, sharper and easier to sell.

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